Europe

Teeth Whitening in Europe

The demand for teeth whitening products and services in Europe is high. Consumers want white teeth and they want peroxide-based whitening products. In Europe, however, there are strong restrictions on the use of peroxide compared to the US and other countries. Beaming White provides several highly effective teeth whitening products both for home and professional use that comply with EU restrictions.

Tooth Whitening Regulations in the EU

According to the EU Cosmetics Directive (including its amendment in 2011), tooth whiteners with less than 0.1% hydrogen peroxide may be sold on the open market in the European Union and are freely available to consumers. This is supported by the safety reports carried out by the Scientific Committee on Consumer Products (SCCP), which considers that products containing up to 0.1% do not pose a risk to the health of the consumer; products containing between 0.1%-6% hydrogen peroxide content may only be sold to dentists, and only under certain conditions; and tooth whitening products with hydrogen peroxide levels higher than 6% hydrogen peroxide are BANNED in the European Union, even for dentists.

Who Can Offer Teeth Whitening?

According to the European Commission, a dental background is ONLY required when using gels between 0.1% and 6% H2O2, not when using gels containing less than 0.1% H2O2:

“Accordance with the provisions of Directive 2011/84/EU, products whitening or bleaching teeth containing 0.1% or less of hydrogen peroxide, present or released, can be freely placed on the market and can be readily available to consumers. The Directive does not impose restrictions on the training of people who would use these products. Consumers themselves can apply these products, as well as dentists or OTHERS.” (DG Health and Consumers Unit B.2 – Health technology and Cosmetics – European Commission)

Beaming White Products Available in Europe

All of our usual teeth whitening lights and accessories are available to business customers in the EU plus the following EU-compliant and non-peroxide kits, pens, and gels, etc. You can view these products in our EU and Non-Peroxide product category as well.

Teeth Whitening Training

We no longer offer our comprehensive teeth whitening training course at our UK location, which used to be open to business customers from any European country. This was the finest and most complete teeth whitening training you could find anywhere. We are in the process of converting our live training course into an online training course. Please stand by. Please note that this training was, and will be, open to non-dental professionals as well as dental professionals, therefore it may cover aspects that are more related to the use of peroxide as well. If you’d like to receive an email with more information and also a notification when the online teeth whitening courses become available, please sign up below.