In this business, results are the most important thing. If you are not giving good results, you will not succeed and eventually you will have to close down. Results make all the difference in the world.

Beware of promises for "15-minute" teeth whitening. The results from "Fast-White" systems or those claiming such results are always poor compared to those of professional systems that use 2-3 teeth whitening sessions (15 minutes each). If you have ever whitened your teeth, you will know that you see some results after one 15 minute session, but this is mostly just the "pores" of the teeth opening up and the effects are not long lasting. You really should do 2-3 sessions of professional teeth whitening to get the best and longer lasting results.

This is because the bleaching agent takes time to travel through the enamel of your teeth to bleach the stained dentin below. The dentin gives your teeth the natural bone or white color you see. That's what you really want to whiten. When you do only one whitening session you are really just whitening the enamel and the results won't be that long lasting. If you take the time to do the teeth whitening process properly, with two to three 15 minute sessions with a professional system, you will whiten the dentin correctly and get the best teeth whitening results that will last for a long time.

It is in your best interest to give your customers the best teeth whitening results they can get, because they will tell their friends and word of mouth is a great way to gain credability and more clients. A teeth whitening business that delivers the best results will succeed.

We illustrate this with a case study of one of our customers. This company has an inline store in large mall in a city of 1,500,000 people, and he uses our Advanced Kit, which anyone who has ever used it will confirm gives the best results in the industry. Remember that this kit uses 16% hydrogen peroxide, the strongest gel in the industry, and it is self-applied directly to the teeth while the customer wears a cheek retractor.

Even though he is in a high-traffic mall, the majority of his business is referrals. Every mall in his city has (or had) a teeth whitening kiosk or store, and they are all closing down. We don't want to scare you, but the economic slowdown has hit teeth whitening, and if you are not giving results and generating a lot of referrals, you cannot succeed in a mall. He says that people show up at his store all the time and complain about the results they obtained at kiosks in other malls. He tells them to have a seat and that if they are not completely satisfied with the results that it's free. So far they have all gladly paid (by the way, most of his local competitors use carbamide peroxide). He has over 200 customers a month and he is now taking over the kiosks that have closed down in the other malls. If you are going to set up a kiosk in a mall and you don't have us as your partner, odds are you won't make it because you need the referrals and you won't get them without our system and our advice. You can make a lot of money with a kiosk, but you have to do it right.

When you become a customer, we share the secrets of his success with you, and we do everything we can to help you succeed.